MHRA-Compliant UK Pharmaceutical Promotional Materials
Ensure your pharmaceutical advertising meets MHRA Blue Guide standards, ABPI Code of Practice, and UK advertising regulations post-Brexit. Powered by PubMed with Cochrane Library integration (premium tier) for NICE guideline-aligned evidence.
UK Pharmaceutical Advertising Landscape
UK-Specific Regulatory Requirements
- • MHRA Blue Guide (Guide to Advertising and Promotion of Medicines in the UK)
- • ABPI Code of Practice (2021 edition + amendments)
- • Prescription Medicines Code of Practice Authority (PMCPA) rulings
- • UK Statutory Instrument 2012 No. 1916 (advertising regulations)
- • NICE Technology Appraisal Guidance alignment
- • UK-specific SmPC and PIL requirements
How PromoPack Ensures UK Compliance
Automated MHRA Blue Guide & ABPI Code Checking
Every promotional material is validated against MHRA Blue Guide standards and ABPI Code of Practice, ensuring compliance with UK-specific advertising regulations and self-regulatory requirements.
ABPI Code Compliance
Validates materials against ABPI Code provisions including fair balance, substantiation, and interaction with healthcare professionals.
UK SmPC Alignment
Ensures promotional claims align with UK-approved Summary of Product Characteristics.
PMCPA Precedent Checking
References historical PMCPA rulings to avoid common compliance pitfalls.
NICE Guideline Support
Links to NICE Technology Appraisal Guidance and quality standards where applicable.
UK Evidence Standards: PubMed + Cochrane Library
UK regulators and NICE favor systematic reviews and high-quality evidence. Our platform provides PubMed access standard, with premium Cochrane Library integration for gold-standard systematic reviews preferred by UK authorities.
Standard Tier: PubMed
- 36M+ citations including major UK journals
- BMJ, The Lancet, BJCP coverage
- Sufficient for most MHRA submissions
Premium: Cochrane Library
Coming Q2 2025- Gold standard systematic reviews
- Preferred by NICE and NHS England
- Enhanced credibility for UK submissions
The Cochrane Library is UK-based and considered the gold standard for systematic reviews. NICE guidelines extensively reference Cochrane reviews, and MHRA/ABPI favor evidence from Cochrane-quality systematic reviews. For NHS procurement and NICE submissions, Cochrane references significantly strengthen your case.
Post-Brexit UK-Specific Features
Navigate the diverging UK regulatory landscape with dedicated compliance tools separate from EU EMA requirements.
UK Compliance Features
Ready for UK Market Success?
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